Nowadays, it is undeniable that first impressions happen on Google. The truth is that if your website does not appear at the top of the results, it is almost as if it does not exist.
With millions of searches conducted every day and increasingly fierce competition, improving Google rankings has become a constant challenge.
Especially when the algorithm changes more often than we can count.
The good news is that you don't have to guess what to do. There are proven strategies that help you climb Google rankings, increase visibility, and attract more visitors without relying on paid ads.
And that's what this article will offer you: a complete guide, updated for 2025, with everything you need to know to improve your website's ranking on Google.
We will show you the main ranking factors, mistakes to avoid, and a practical step-by-step guide to optimising your website, even if you are not an expert in SEO.
And if you prefer professional help, our team is here to assist you. create a personalised strategy for your business.
Factors that Influence Website Positioning on Google
Improving your Google ranking is not something that happens by chance or overnight.
It requires a set of best practices that show the algorithm that your content is relevant, useful, and reliable. To do this, it is essential to work on the three pillars of SEO: on-page, off-page, and technical.
On-Page SEO: The first step to climbing Google rankings
This includes all optimisations made within the website: from choosing titles and meta descriptions, strategic use of keywords, image optimisation, clear URLs, creating relevant content, effective internal linking, and a good user experience.
Off-Page SEO: Improve your Google ranking with backlinks
This refers to how your website is referenced by others.
Backlinks (links from other websites to yours) function as recommendations. More than quantity, what counts is quality: an editorial link from a respected website is worth much more than dozens of directories.
Technical SEO: Essential foundation for improving Google rankings
This is the structural foundation of the website. It involves aspects such as the correct use of robots.txt and sitemap.xml, the presence of an SSL certificate (HTTPS), the implementation of structured data, and compatibility with mobile devices. Without this, Google may have difficulty indexing your website, even if the content is excellent.
Step by Step Guide to Improving Your Website's Positioning on Google
Step 1) Researching the Best Keywords
The basis of any SEO strategy lies in choosing the right keywords. And it's not just about choosing the most popular ones, but rather the ones that are most relevant to your audience and your business.
Start with some brainstorming: how do you think your potential customers would search Google to find your products or services?
Then, use tools such as Google Keyword Planner, Ubersuggest, or Semrush to analyse search volume, competition, and search intent. Focus on words with commercial intent and contextual relevance.
Short keywords (such as ‘consulting’) have more volume, but also more competition. Long keywords (such as ‘digital marketing consulting for small businesses’) attract more qualified visitors and convert better.
Extra tip: search for these keywords and see what the competition is doing to climb up Google's rankings.
Step 2) On-Page Optimization
With the right keywords in hand, you will be able to perform effective on-page optimization. This optimization will improve the readability and ranking of your content on Google, both for users and for the search engine.
Points to optimize:
Page titles
Use the main keyword at the beginning of the title whenever possible.
Elements such as numbers (‘5 steps to...’), questions (‘How to improve...’) or strong adjectives (‘complete guide’, “simple”, ‘fast’) help increase the CTR (click-through rate).
Meta descriptions
Although they do not directly affect rankings, meta descriptions influence clicks.
Write short summaries (up to 160 characters) that are clear and include a CTA that invites the person to open the page.
Example: “Discover 6 simple steps to improve your Google ranking and attract more customers. Get started now!”
Strategically used keywords
Distribute keywords throughout the content in a fluid manner: in the first paragraphs, subheadings, body text, and alt text of images. Avoid excessive repetition so it does not sound forced.
Page structure with subheadings
Organise the text into blocks, using clear subheadings. Not only will this improve readability, but it will also make navigation easier for the user. In addition, it helps Google understand the hierarchy of information.
With these best practices, your website will not only become more attractive to Google, but also to users — which, ultimately, translates into better results.
Step 3) Create Valuable Content
One of the biggest secrets to achieving (and maintaining) a good position on Google is to publish content that really helps those who are searching.
Google wants to show users the best answers. And the best answers come from relevant, comprehensive, and up-to-date content.
To create this type of content, start by understanding the search intent: what is the person hoping to find when searching for a particular keyword? Do they want a quick answer? Step-by-step instructions? Do they want to compare options?
Then, adapt the format:
- Blog articles with practical tips;
- Step-by-step guides;
- Case studies or real-life examples;
- FAQs with direct answers;
- Lists or checklists.
Consistency also matters. Maintaining a publication frequency, even if it is only once a month, shows Google that your website is active, up to date, and deserves to improve its ranking.
Valuable content attracts more visits, longer time spent on the site and, over time, more backlinks. And Google loves all of that!
Step 4) Optimising the User Experience (UX)
There is no point in being well positioned on Google if people leave your website within seconds of entering it. User experience (UX) is increasingly valued by the algorithm.
A website that loads quickly, works well on mobile phones, and has intuitive navigation retains visitors and converts better.
Here are three key aspects to optimise:
- Site speed: use tools like Google PageSpeed Insights to test and identify areas for improvement;
- Responsive design: your website should adapt to any screen, whether it be a computer, tablet, or smartphone.
- Responsive design: your website should adapt to any screen, whether it be a computer, tablet, or smartphone.
Conclusion
Improving your website's ranking on Google is not a one-off task, but an ongoing process.
By applying good on-page, off-page, and technical SEO practices, you will be building a solid, lasting, and competitive digital presence.
Small improvements, applied consistently, can make a big difference to your website's traffic, leads, and sales.
If you feel you need support to implement these actions effectively, our team is ready to help. We offer you a free evaluation of your website and a personalised plan to make your business climb Google and improve your Google ranking consistently.
Click here, fill out the form and schedule a meeting with our team.
FAQ'S
What do I need to do to improve my website's ranking on Google?
To improve your website's ranking on Google, you need to apply on-page, off-page, and technical SEO strategies. This includes optimising content, obtaining quality backlinks, ensuring good technical structure of the website, and providing an excellent user experience.
How to choose the best keywords for SEO?
The best keywords should be relevant to your audience and have purchase intent or informational interest. Tools such as Google Keyword Planner, Ubersuggest, or Semrush help identify words with good search volume and balanced competition.
How important are backlinks in SEO?
Backlinks are signals of authority and trust for Google. Links from respected websites help improve your website's ranking, unlike low-quality links, which may have little or no positive impact.
How does user experience affect Google rankings?
A website with a good user experience — fast, responsive, and easy to navigate — keeps visitors longer and reduces bounce rates. These are factors that Google considers to improve search rankings.
How often should I publish new content on the website?
Maintaining a consistent frequency, even if only monthly, shows Google that the site is active and up to date. Relevant and regular content increases the chances of attracting visitors and achieving better rankings.
